Laura Edmonds Helms HR for JSA

//Laura Edmonds Helms HR for JSA

Laura Edmonds Helms HR for JSA

JSA is excited to announce the addition of Laura Edmonds as Human Resources and Office Manager for the organization’s Leadership Team.

Originally from Galax, Virginia, Laura graduated Cum Laude with a degree in Marketing Management from Virginia Tech. After two years working for the University, she moved to Boone and worked 8 years for an organization leading a mid-sized marketing team. It is there she first discovered a passion for the professional development of employees and their teams.

She learned that each employee is unique and is inspired by different motivators and that finding those things is the key to employee happiness, growth, and retention. Making each employee feel inspired to do their best work is not a one-size-fits-all approach, and she now gets to explore that with the eclectic employees we have at JSA. 

Laura will helm all HR efforts including – but not limited to – developing and communicating company policies and procedures to employees, managing the onboarding of new employees, overseeing personnel reviews and training opportunities, developing goals and objectives, and creating systems that will enhance the everyday experience and long-term careers for all of JSA’s 70+ employees. 

“We are so pleased to have Laura join our team to head up our HR efforts,” stated JSA President and CEO, Danielle Wade. “Her excellent organizational skills, enthusiasm, creativity, and resourcefulness have been utilized since day one, and we are happy to have her on board as an integral part of the leadership of JSA.”

Laura lives in Boone, NC with her husband, Ray. In her free time, she enjoys taking advantage of all the outdoor opportunities the area has to offer, including hiking, camping, floating, as well as playing music. To learn more about Laura, visit her profile page, or e-mail her at

2019-05-30T12:23:30+00:00 May 30th, 2019|0 Comments